soluções de comunicação visual

mind.art | graphic design ® terá em breve um novo Website. Desenvolvido numa comunicação mais atual e mais focada em mim como Graphic & Web Designer e como Freelancer. Com um Portfólio renovado, com projetos orientados principalmente para o Branding Corporativo e Identidades Visuais.

BREVEMENTE
Novo SITE

Portfólio Temporário

Crystal Clean

Logo Design - Visual Identity - Branding

The project

CLIENT
Crystal Clean - Serviços de Limpeza.

PROJECT by Nuno Freire
Within the company | XPLIC - EDUCAÇÃO, FORMAÇÃO E SERVIÇOS.

BRANDING
Logo conception, development of the visual universe and identity, stationary design and tri-fold institutional brochure.

The concept

In analogy to the brand name and in a more global thinking, most of the logo symbol is the visual and cognitive representation of "Purity." A stylized diamond with two distinct orientations.

In a sense, as seen from above, it represents urban landscape with straight lines and curves in its structure, giving meaning to the diversity, quality and rigor with which the company differs in the market.

Continuing the concept and following the same line of visual thinking, the brand symbol is also made up of small geometric shapes, which mean both quitting the suggestion and also represents the "Soap Bubbles" of cleaning and "Perfumed Air" and "Crystalline" from the end of the service rendered.

Crystal Clean - Serviços de Limpeza