Crystal Clean - Serviços de Limpeza.
PROJECT by Nuno Freire
Within the company | XPLIC - EDUCAÇÃO, FORMAÇÃO E SERVIÇOS.
Logo conception, development of the visual universe and identity, stationary design and tri-fold institutional brochure.
In analogy to the brand name and in a more global thinking, most of the logo symbol is the visual and cognitive representation of "Purity." A stylized diamond with two distinct orientations.
In a sense, as seen from above, it represents urban landscape with straight lines and curves in its structure, giving meaning to the diversity, quality and rigor with which the company differs in the market.
Continuing the concept and following the same line of visual thinking, the brand symbol is also made up of small geometric shapes, which mean both quitting the suggestion and also represents the "Soap Bubbles" of cleaning and "Perfumed Air" and "Crystalline" from the end of the service rendered.